With the continuous maturity of the fingerprint lock industry, from the hotel locks used in the 1990s to home smart locks, consumers' acceptance of smart technology has been continuously improved, and the penetration rate has gradually increased. After more than ten years of benign market cultivation, the good development prospects of fingerprint locks have also attracted the attention of many industry giants. When Haier, Lenovo and Xiaomi all joined the fingerprint lock industry, "Consumer Electronics" interviewed Mr Liu(Liu Aitian) ,the founder of Shenzhen WALSUN Digital Technology Co., Ltd. - which is witness the intelligent change of this key, and the entrepreneur who has the title of Lock King.
Ideal to shine into reality, FIPLOCK brand is born
The interview was held at the Shenzhen headquarters of WALSUN. The young city and the team that love "lock "are competing for each other and look vibrant. "It's better to seize the opportunity than to sculpt the fine machine." Compared with the traditional mechanical lock, the current smart padlock is portable, applicable and beautiful, and it has the priority to occupy the market.
The product concept based on "first" has been mentioned many times in the topic. Liu Aitian, the lock king, admitted to the reporter that the smart padlock is transformed from the scene into inspiration, and then transformed into the main product of today, and how to polish the product to the extreme, giving priority to market opportunities is a key point. Marketing, promotion, and patents are also key factors in achieving a brand.
It is reported that Shenzhen Walsun Digital Technology Co., Ltd. was established in 2013. It is a leading embedded fingerprint lock technology solution provider in China, a high-tech products companies,focusing on fingerprint technology and embedded fingerprint lock technology solutions.
Founder of Shenzhen Wosheng Digital Technology Co., Ltd. Liu Aitian
Adhere to originality , attach importance to promotion and patents
"Plagiarism is becoming more and more popular in the smart lock industry, and the phenomenon of homogenization is very serious. Walsun has also faced the situation of products being plagiarized. At the time, we did not expect smart locks to be so hot. There are some traditional lock companies follow suit ."
Liu Aitian said that,Fipilock even encountered other companies plagiarizing the Walsun digital brochures and videos. But, he was more convinced that the good development prospects of smart locks and the importance of originality. He expects that there will be no less than 100 brands and manufacturers in 2018. In order to seize the opportunity, he applied for all keywords about fingerprint padlocks in Alibaba in a timely manner, so that the top products of Taobao's fingerprint padlocks belong to Walsun. , proactively paving the way for the brand.
In product innovation, Liu Aitian has his own unique insights. Even if the smart lock is facing product upgrades and falls into a single function, Liu Aitian not only does not compromise, but is more active in exploring new ways to extend the security of smart locks to interesting and emotional. From the perspective of "Fipilock locks you love", it divides the three levels of filial piety, love, and childlikeness, and gives customized products to different manufacturers. According to the different needs of consumers, it combines feelings with products to expand the practicability of products.
"When I eat, I will pay attention to the keys on the waist of others and treat these people as my own customers. I also registered the 'Your finger is your key' brand holding slogan, I think the product is going to be very good, still It is necessary to innovate and value intellectual property rights, because after 3 to 5 years, brand and intellectual property rights should be the most convincing.” Currently, Walsun has established a long-term cooperative sales network in North America, Europe, Australia and other places. International supermarkets, agent traders and brand owners have established close cooperative relations.